So It’s Happening

2021
NICOLAS GRENIER

This poster was part of the exhibition Mémoire de l’avenir (2022): an urban poster exhibition representing the works of established and emerging artists. 

This project was born from a desire to create connections between different generations of Quebec artists.

The exhibition, curated by Caroline Douville, was made up of 3 pairs, each comprising an emerging artist and an established artist. These encounters allow us to immerse ourselves in Quebec art, in our everyday lives, and to reflect on the progression of certain themes in today's artistic imagination.             

From July to September 2022, these posters were exhibited in the streets of Montréal · Tiohtià:ke on Publicité Sauvage’s palisades

The painting So It’s Happening by Nicolas Grenier displays a gradation of warm colors which ends towards the outside with cold colors, going from blue to orange. The same way the light breaks through the cold darkness, the center diffuses into a white circle. Four rectangular waves overlap and amplify the gradient. This iconography inspires change and transformation. At the bottom of each colored rectangle are four sentences: “It's been in the air for a while_ And I'm totally in favor of it don't get me wrong_ I guess I just didn't realize what it implied_ You know, with family, friends, my career, stuff I took for granted”. Nicolas thus refers to the paradigm shifts that have taken place in recent years, in particular to the various emancipation movements that have been amplified in the pandemic era. 

Poster dimensions: 24 × 36”. Paper: matte, 189 g/m², acid-free.
Delivery delay in Canada: 6-9 days